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Saffer on Service Design March 26, 2009

Posted by Greg Van Alstyne in Project 3: Activate!, Readings.
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To all IXD students: Please read saffer_designing4interaction_ch8, which covers service design, including the concept of the service blueprint.

Readings from Universal Principles of Design January 29, 2009

Posted by Greg Van Alstyne in Exercise 2: Feedback Object, Project 2: Evocative Prototype, Readings.
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This required reading is useful to the whole course. Try to apply the concepts and vocabulary to your first crit, for Project 1, and for the next one, Project 2, which deals heavily with feedback.

Excerpts from Lidwell, et al., Universal Principles of Design.

  • Accessibility
  • Aesthetic/ Usability Effect
  • Affordance
  • Constraint
  • Feedback Loop
  • Prototyping
  • Visibility



Reading: Creating Flowcharts January 22, 2009

Posted by Greg Van Alstyne in Please note, Project 1: Deconstruct and Improve an Experience, Readings.
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Here is the handout I discussed in class — a PDF for you to download. It’s based on material by R.L. Harris and prepared for class by OCAD’s Martin Stevens.

Follow the guidelines on page 1 to create your flowchart, and look at page 3 for examples. The other pages are less important.


Reading: Jane Fulton Suri, “The Experience Evolution” January 21, 2009

Posted by Greg Van Alstyne in Please note, Readings.
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The brilliant leader of human factors research at IDEO is lecturing next Thursday Jan 29 at OCAD and I urge everyone who can, to attend.

I’m uploading this great article: Suri,_The_Experience_Evolution.

Reading: Ethnography Primer by AIGA + Cheskin January 21, 2009

Posted by Greg Van Alstyne in Projects, Readings.
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This short, illustrated booklet is required reading; please download the free PDF (link below) and review it.

AIGA, in collaboration with Cheskin, has produced a simple and straight-forward primer introducing the crucial role that ethnography plays in designing.

pdf available An Ethnography Primer

Reading: “Three Levels of Design” from Donald Norman’s Emotional Design January 15, 2009

Posted by Greg Van Alstyne in Readings.
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OK everybody, this is your first required reading. Please download the PDF and be ready to talk about it in our next class (Jan 22).


This chapter from Donald Norman’s Emotional Design makes the case that the experience of a designed product or service is understood and felt at three levels:

  • Visceral
  • Behavioral
  • Reflective

Read the chapter and apply these ideas in your analysis of an experience for Project 1: Deconstruct and Experience and Improve It.