R U Experienced?

IDEO Design Lecture by Jane Fulton Suri February 5, 2009

Jane Suri’s design lecture was an extermely interesting talk on design in which I learned alot in! Designers like Suri at IDEO were not only responsible for making existing things better, but also creating something new. Her team at IDEO were responsible for envisioning something new and radical, and by emphatizing the learning experience it helped them think of new ways of conceiving. In her lecture she talked about the many design challenges there were, and some strategies to help make the designs successful. Some wise words from Suri, was that when designing something whether it is something new or better, we should be our own customer and look at things as if we are a fly on a wall. We should look at things in the point of view of the customers to get a sense of what they would like to experience. One good example of a good design in which it enhanced the vistor experience was installing erasable drawing boards in the patient’s recovery rooms, in the hospitals. This enhanced the experience for the patient because of how they were able to personalize their own boards, and family and friends were able to leave their get well messages. The lecture was a very motivating, and I will alway keep in mind her words.