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A Definition of Experience Design January 3, 2009

Posted by Greg Van Alstyne in Uncategorized.
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Experience Design is the interdisciplinary theory and practice of designing products, services, events, environments, communications, and integrated combinations, in which the focus of the design activity is the quality of the user’s experience.

Experience Design seeks to develop compelling, memorable, and relevant encounters by integrating technological and social innovation with psychology, cognitive science, ethnography, architecture and environmental design, information design, branding, interaction design, service design, semiotics, storytelling and heuristics.